Spicy Vibes

Oslo, Norway

Branding
Graphic Design
Website Design
Spicy Vibes, a vibrant new Indian restaurant, came to me with a project shortly after I had completed a branding project for one of their partners. The restaurant was just opening its doors, and they needed something simple but effective—a full rebrand and a website that would get the word out to locals, showcase their menu, and make ordering food online super easy. They were ready to make an impression, and I was eager to help them achieve just that.

Goals

The goal of the project was twofold: first, to create a distinctive yet straightforward brand identity that represented the restaurant’s personality and values, and second, to design a website that would give Spicy Vibes an online presence, making it easy for local customers to find them, view their menu, and place orders directly through the site.

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Challenges

One of the primary challenges was creating a brand that felt authentic to the restaurant's lively and colorful vibe while keeping it simple enough to appeal to a wide range of customers. The local competition also meant the website had to stand out not just aesthetically, but also in terms of functionality—making it easy for users to navigate, explore the menu, and place orders without any friction. Additionally, given that Spicy Vibes was a new restaurant, the branding needed to create immediate recognition and connect with the community.

Solution

For the rebranding, I developed a logo and visual identity that reflected the warmth and vibrant energy of the restaurant, while keeping the design clean and approachable. The color palette and typography were carefully chosen to evoke Indian culture without overwhelming the simplicity the restaurant wanted.On the website side, I focused on creating a user-friendly interface that highlighted the food and encouraged local engagement. The website included a clear layout featuring their menu, location, and hours, along with an integrated online ordering system. The design was responsive, ensuring that it worked seamlessly on both mobile and desktop, which was crucial given the growing trend of mobile food orders.

Outcome

Spicy Vibes launched successfully with a new brand identity that resonated well with the local community. The website quickly became a go-to for customers, with many utilizing the online ordering feature soon after launch. The restaurant reported a steady increase in both online and in-person orders, and the clear, cohesive branding helped them stand out among local competitors. Overall, Spicy Vibes established a strong foothold in the area, and their vibrant brand became a key factor in their growing popularity.

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Gurjeet Singh
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Key Takeaways

This project demonstrated the importance of pairing simple, effective design with functionality, especially for new businesses entering a competitive market. By creating a cohesive brand and a user-friendly website, Spicy Vibes was able to establish their presence both online and offline, quickly attracting customers and driving business growth.