Oslo, Norway
The main goal was to craft a brand identity that Morten could confidently display across his digital platforms. The design needed to be sleek, minimalistic, and modern, while reflecting his tech-forward, sophisticated approach. We aimed to create a monogram that was both memorable and versatile, lending itself well to various digital and print applications.
The primary challenge was designing a monogram that felt fresh and modern yet remained true to Morten's professional image. It had to appeal to his tech-oriented audience without appearing too corporate or overly complex. We also needed the logo to be versatile enough to be used across multiple media, from business cards to his website.
To address these challenges, I crafted a simple yet impactful monogram that incorporated Morten’s initials in a square form. Using a clean, modern font and a restrained color palette, I ensured the design was both elegant and adaptable. The minimalistic approach to the monogram allowed it to stand out while maintaining a professional tone. This design could be scaled seamlessly across digital and print media, ensuring a consistent brand experience.
The final brand identity was well-received by Morten and his audience. The monogram gave his website a polished, professional look that aligned with his tech expertise. The new branding improved the aesthetic appeal of his site and gave him a logo that was visually striking and memorable. Morten's satisfaction was evident, and he reported positive feedback from his readers and clients alike.
